Acer company in the market of Belarus

March 9 in Minsk the partner conference of Acer, a distributor of computer technology in Belarus LLC "GiperAyTiTreyd" and dealers. Acer company represented Alexander Holovaty - Manager to work with partners from the Ukrainian office. Actually, the performance of Alexander and his answers to the questions of journalists and dealers occupied a large part of the event.Began with the presentation of the history of the company Acer. There were a few moments. The first of these - the transformation of Acer Computers in Acer Group, which took place with the purchase of Gateway and Packard Bell. Alexander noted that, despite the purchase of these companies and their brands have remained intact, and devices continue to be issued under these brands. For example, the brand Packard Bell has a very strong position in a number of European countries, and the device under this trademark in segments positioned middle-end and premium.There has also been out for second place in the world in terms of turnover of desktop and laptop computers in 2010. In Europe overall share Acer estimated at 19% (in Italy - 40%, 33-34% in Ukraine and 20% in the Czech Republic), which puts the company in first place in EMEA. According to Gross company ranks first in Russia and Germany. Of the market for a world scale it is worth noting one place for 3D-monitors and output for fifth place on the projectors.In talking about the crisis of time 2008-2009, Alexander said competent policy management, to predict the possible situation and take the right steps, allowing you to quickly recover and overtake Dell for world market share, taking second place behind HP. It is worth noting that Acer is a supplier of computer products for the 2010 Olympic Games in Vancouver and 2012 in London - all the computer equipment used Olympic officials will be provided Acer. The company also sponsors the Ferrari team in Formula 1 racing and the football club "Inter" (Milan).Acer is active in all segments of the market for portable computers. Series eMachines - the cheapest notebook models, the low price is the saving on secondary indicators, but not in such important characteristics as performance. Demonstrated the eMachines model 740, which at a price of $ 500 at retail in Ukraine has a processor Core i3, discrete GeForce GT 520 video and quite pleasant island-type keyboard. Soon eMachines models will be available in Belarus. Packard Bell is the top model in Europe, and Gateway - in Asia and the U.S.. Acer, as the brand name, is the most widely used medium segment.The presentation provided an update rule and netbooks, and notebooks. Acer does not delay the opportunity to provide users with latest technology in the shortest possible time. Special mention of the model Aspire 5745D - this laptop will come in two flavors: regular and 3D capable with polarizing glasses (included). 3D-version is only $ 100 more than the base.Alexander said that Acer is only a two-level system of distribution: manufacturer - distributor - dealer. This scheme allows you to receive and evaluate the most current information about the situation on the scale of each level. The presence of an active feedback in this scheme - one of the key factors that helped the company to successfully complete difficult crisis period. Acer will not work around this circuit, creating a direct supply chain, for example, a large public order. Such actions complicate the work of dealers in the field, which is disadvantageous in the long term.Acer appreciates the initiative of local partners. Dealers and distributors can rely both on financial and informational assistance to first-hand.It was impossible to ignore the Council of Ministers and the National Bank of Belarus № 240/5 "On the calculation of import of certain goods." Alexander said it was very strange decision that could seriously complicate the work in Belarus. At first glance, only one solution - to open a branch in Belarus Acer directly, import and customs clearing of goods on their own, and only then transfer to distribution. But to do that no one will.On the question of what to expect from the company in the field of mobile devices, Alexander said that in April, we can expect the two models on a ten tablets Android and Windows 7, a seven-inch model and one with a screen diagonal of 4.8 inches at a resolution of 1024x480 pixels in a metal building on the platform of Android. In mobile phones will be used mostly Android. Windows Phone 7 called for quite raw. Company with interest the MeeGo - and if Intel will provide a working platform, will the device from Acer. On MeeGo Acer expects as a possible alternative to the OS from Google, if for some reason the Android "zabuksuet."At the end, Alexander Holovaty awarded "Certified Authorized Distributor ACER» LLC "GiperAyTiTreyd." After that, Alexander and the representative of the "GiperAyTiTreyd" presented special gifts to distinguished dealers.